Miranda Priestly will now review your performance.
Tell us four things about your actual job. We hand you back a one-page Runway performance review in Miranda’s voice — the kind you screenshot into the group chat with no caption.
Be reviewed.Three reviews she has already filed
The senior marketing manager. I see. You launched — what was it called — a Voice of the Customer dashboard, and you would like, I gather, to be congratulated. I had hope. I sat in my office, I looked at the brief, and I thought — perhaps this one. Perhaps she has the instinct. Anyway. You produced a dashboard. With listening in the title.
You believe, I think, that you invented the act of listening to customers. What you do not realize is that in 2008, McKinsey published a deck called 'The Voice of the Consumer' as a footnote in a B2B retainer; it was rephrased in a Harvard Business Review sidebar that someone's manager forwarded; it filtered through three SaaS conferences, two LinkedIn carousels written by men named Brad, and finally trickled down into some tragic Q4 OKR document where you, no doubt, fished it out and renamed it 'Voice of the Customer' as if the definite article were a creative choice. It is, in this sense, the cargo pant of frameworks. Several seasons old. Worn earnestly. By people who have not been told.
And then your boss — patient woman — asked for more strategic thinking, which is the corporate equivalent of asking the assistant to wear something other than the cerulean sweater she fished out of the clearance bin. Please, by all means, develop strategic thinking. You know how that thrills me. As for the people who reply-all to thank-you emails: yes. Tedious. As is, I am told, sitting through the launch presentation of a dashboard.
So. The senior product manager. You led — and the verb does some lifting — a CRM rollout, to a global sales org, and I am asked to consider this a quarter. I am considering it. The way one considers a navy blazer on a hanger one has been told is the new fall direction. I always hire the same girl. Confident, of course, well-Slack-statused, fluent in dashboards. And so often they turn out to be — I don't know — disappointing and, um, busy.
Salesforce. Yes. I have heard of it. As has, I am told, every adult since 1999, when Marc Benioff decided your career would, twenty-six years later, hinge on a stakeholder map. It moved through one analyst report, three "digital transformation" McKinsey decks that are now footnotes in their own footnotes, four LinkedIn thought-leaders named Jason, two Pendo case studies, one Forrester wave, and finally trickled down into your roadmap where you, no doubt, fished it out of a discovery doc your VP tagged you in on a Friday at six. It is the cardigan of enterprise software. Comforting. Safe. Worn by people who would prefer not to think about whether the building is on fire.
And then your boss asked, gently, for more ownership — which is the corporate equivalent of asking the assistant to please, by some stretch, develop a sense of style by Thursday. Take it. By all means. Take all the ownership. You know how that thrills me. As for "let's take this offline": a small horror. In the same family as drop-crotch trousers. Mostly harmless. Mostly.
So. The senior data scientist. You built — and you have written this in your self-review, in the active voice, with the percentage in bold — a churn model. Which improved retention. By four points. The way one might describe — I don't know — selecting a slightly less unflattering pair of bootcut jeans and calling it a relaunch. I had hope. The math was, technically, beautiful. The result was, technically, four.
Churn modeling. Yes. I am familiar. Logistic regression dressed in the language of survival analysis dressed in the language of XGBoost dressed in the language of the Series B deck — it descended from a 1958 actuarial paper, was rephrased by a man at Bell Labs, repackaged in three Coursera modules, embedded in one Kaggle competition, syndicated by a Towards Data Science post written under a pseudonym, evangelized by a McKinsey 'AI for retention' brief, and finally trickled into your Jupyter notebook where you, no doubt, fished it out of a Stack Overflow answer your tech lead starred in 2019. It is the wide-leg trouser of analytics. Recurrent. Fashionable in cycles. Unflattering on most companies that try it.
And the business-impact note. Yes. The compliment your boss did not give. He said, instead, that your work was technically strong — which is, in this industry, the way the senior partner says 'lovely color' about a tie he will never wear. Develop the impact. By all means. You know how that thrills me. As for the PM who asks for a quick number: a small grief. In the family of bedazzled denim. Predictable. Survivable. Recurring.